Current Workflow - campaign reporting experience
Campaign needs review
Click to expand
User logs into Attribution platform
See dashboard
A campaign report with 40+ metrics
- No summary
- No prioritization
- Cognitive overload
Manual filtering and Drilldowns
- Time-consuming
- Easy to get lost in data
- No guided exploration
User clicks into individual charts
Export data
- Data rabbit holes
- Manual interpretation req.
- No recommendations
Tries to create report
Copies data into slides
- Time-consuming
- Risk of misinterpretation
- No insight narrative
😤User gets frustrated
Contact FSQ sales team
Sales creates custom report manually
- Internal inefficiency
- Slow turnaround
- High operational cost
😩Customer receives report
Future Workflow
Campaign needs review
Click to expand
User logs into Attribution platform
See dashboard
AI generated instant selected campaign summary
- Performance trend
- Budget pacing
- Key metric shifts
User selects suggest prompt or type custom question
- AI analyzes campaign data in context
- Provides clear recommendation
User asks follow up or accepts insight
Generate client ready report
😊Export or Share instantly