Problem Deep Dive

• Customers contact sales to create custom reports
• Sales manually assemble campaign insights
• Turnaround time: Slow and expensive

• Too many metrics
• No guidance on:
  • What matters most
  • What's underperforming
  • What to optimize.

Through customer feedback, and usage data, we discovered the core issue wasn't access to data. It was that users didn't know what actions to take from it.

• The product doesn’t translate data into decisions.
• Users need prioritization, not dashboards.
• The company is subsidizing product gaps with human labor.
• There’s opportunity to shift from reporting tool → AI performance partner.