| Metric |
Goal |
Alpha Result |
Insight |
| Summary understanding |
70% users understand campaign summary without explanation |
88% |
AI explanation made metric changes easy to understand |
| Confidence to take action |
60% |
79% |
Action suggestions reduced uncertainty |
| Users who took recommended action |
40% |
56% |
Action recommendations drove real decision-making |
| Trust in AI explanation |
65% |
87% |
Transparency of reasoning improved trust |
Users understand the product, and we need to work more on improving generic recommendations to increase confidence to act.