SY

Selected work

Case studies

Featured products from Foursquare (2024–2026). Sole designer, owning end-to-end product design across Places and Measurement / Attribution teams.

Places

Placemaker Tools

A community-driven platform for maintaining and improving the quality of FSQ's global places dataset — designed for Placemakers who act as guardians of Points of Interest.

Latest release · Sept 2026

Placemaker Tools interface
Weekly active users
1K–1.5K
Tasks / week
10K+
New design CSAT
83.3%
  • Review_vote more than doubled (5,097 → 11,189, +119.5%)
  • Total tasks up 90% after the redesign
  • edit_place +17.8% and add_place +12.9% in the first week

Attribution / Measurement

Measurement Pro

Reporting that helps marketers measure and optimize the real-world impact of advertising across channels — connecting ad exposure to incremental visits and sales.

Latest release · Ready for Integration with Attribution · Q3 2026

Focus
Campaign ROI
Signal
Visits + sales
  • Campaign list with status, advertiser, and date ranges
  • Search and filters for all campaigns vs drafts
  • Designed for handoff into Attribution measurement

Attribution / Measurement

Attribution — Campaign Setup

Foursquare Attribution measures the incremental impact of advertising on real-world store visits and sales — with a guided campaign setup from upload through pixel generation.

Latest release · Q2 2026 · Beta (3 partners, Q3 2026)

Attribution — Campaign Setup interface
Status
Beta
Partner test
3 partners
  • Stepwise setup: campaign, placement, funding, pixels, review
  • Ad-server assignment for media partners before pixel generation
  • Draft/save workflow for complex customer ad campaigns

Places

Developer Console

Central hub for managing Foursquare projects, API keys, and SDK configurations — usage clarity for teams building on the Places platform.

Latest release · Ready for Development

Developer Console interface
Focus
Keys & SDKs
Usage
API + MAU
  • Overview with Pro/Premium API calls and Movement SDK MAU
  • Project table for roles, keys, and SDK status
  • Changelog and updates feed for console reliability

Also shipped

Additional Places products designed and launched at Foursquare.